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Sustainability biggest area of growth in Pure London

10
Mar '19
Pic: Pure London
Pic: Pure London
The biggest area of growth in the fashion trade events Pure London and Pure Origin held in February 10-12 was sustainability, which will continue to be a focus at every such show in future, according to director of the shows Julie Driscoll. Pure London brings together the entire fashion supply chain, from fibre through to finished ready-to-wear garments.

The Pure Origin catwalk focused on the trends looking ahead to Spring-Summer 2020 and Autumn-Winter 2021 showcasing new technologies and innovations, Driscoll told Fibre2Fashion in an interview.

With sustainability driving circular economy, incorporating recycled materials, repair services, using left-over fabrics, careful sourcing, designing products with second and third uses, and ensuring they can be easily recycled will be the future for apparel sourcing, she added. (DS)

For the full interview, please click here.

Fibre2Fashion News Desk – India


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