Swarovski opens new store in Noida

Location: Mall of India, Noida

Area: 686.72 sq ft

Store type: Swarovski boutique store

Product profile: Jewellery, watches and crystal creations. Swarovski is the world's leading fashion jewellery premium brand. Its premium brand positioning reflects its offering of desirable products which are accessible and have broad appeal. The brand combines its expertise in jewellery and crystal with creativity, quality and product. Swarovski is an ideal gift to give and delightful present to receive.

Catchment area: Noida Sector 18, Noida Film City

About the company: Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewellery, watches, accessories and lighting. Now celebrating its 120th anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,560 stores in around 170 countries, more than 25,000 employees, and revenue of about €2.33 billion in 2014. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2014, the group generated revenue of about €3.05 billion and employed more than 30,000 people. (HO)

Fibre2Fashion News Desk – India