Sweden's H&M Move launches curated training outfits

01 May '23

1 min read

Zlatan Ibrahimović. Pic: H&M

Insights

The new H&M Move menswear drop, curated by Zlatan Ibrahimović, is an exciting collaboration that brings together the Swedish football star's dedication to fitness and personal style.
As a Brand Mover, Ibrahimović played an active role in the product-curation process, sharing his unique sportswear knowledge and personal style with the H&M Move design team.

Few professional athletes train harder than striker Zlatan Ibrahimovic. Every year Ibrahimovic takes his dedication to fitness up a notch. The Brand Mover’s personality and training lifestyle is now expressed through a curated set of well-composed outfits - Selected by Zlatan. This new H&M Move menswear drop is now available online.

The ’Selected by Zlatan’ collection contains elevated training staples such as tights, shorts, T-shirts, hoodies and jackets. All with the quick-drying and moist-transporting DryMove technology - and the colour combinations are in line with Zlatan’s personal style.

The training series is developed within the ‘Selected by’ concept, where Brand Movers take an active part in product-curation and share their unique sportswear knowledge and personal style with the H&M Move design team.

”Since training is a joy to me, my outfit must play along with that feeling. Wearing a combination of quick-drying, comfortable and great looking movewear is not just enabling my training. It’s improving,” said Ibrahimovic. “The hoodie became an instant favourite. I’ve been using it casually, after training sessions and even when roller-skating. The comfort level, affordability and the right fit really speaks to me.”

Fibre2Fashion News Desk (RR)

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