Home / Knowledge / News / Fashion / Tangs retailer helps Taff set up Zhuang retail pop-up
Tangs retailer helps Taff set up Zhuang retail pop-up
06
Oct '16
Textile and Fashion Federation Singapore (Taff) has collaborated with Tangs, a local retailer, to establish Zhuang - Home of Singapore Designers, a retail pop-up supported by the Singapore Tourism Board and Epson Singapore. It brings fashion, art and technology together by showcasing local brands using the innovative projection mapping technology.

Zhuang innovatively uses high brightness and ultra-short throw technology for projection mapping which turns an irregularly shaped object into a display surface. Multi-disciplinary artist Daryl Goh has created Installation Lucid, an art installation, and design incorporating projection mapping for the pop-up. As part of the art installation, a rotating collection of outfits by local designers is projected onto a mannequin showcase, which will be updated regularly.

Established for a duration of seven months, the pop-up is located at Tangs at Tang Plaza in Singapore until April 2017. New brands will constantly be introduced to shoppers, while selected brands will be retained throughout its run.

“We are excited to work with Tangs and Taff to showcase projection mapping at a retail mall in Singapore. Through this partnership, we hope to showcase the various possibilities of 3D projection mapping technology and how it can be used to create an immersive and experiential experience for viewers. The collaboration is also part of our efforts to contribute towards the retail scene and support local designers in Singapore,” said Tan May Lin, general manager (sales), Epson Singapore.

In its introductory phase, Zhuang is hosting Singaporean apparel brands like Frontrow by Klarra, Mash Up, Revasseur and Ying The Label. The pop-up also features a series of award-winning lifestyle brands like Supermama, Desinere and Hinika by Jarrod Lim among others.

“With the support of the Singapore Tourism Board, Taff is able to showcase Singapore designers prominently on Orchard Road, at Tangs, one of Singapore's most iconic department stores. Taff is proud to be on the forefront of bringing fashion and technology together,” said Lynette Lee, CEO, Taff. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search