Home / Knowledge / News / Fashion / Tmall continues collaboration with NYFW: The Shows

Tmall continues collaboration with NYFW: The Shows

05
Aug '19
Pic: Alizila
Pic: Alizila
Alibaba Group’s B2C e-commerce platform Tmall is carrying forward its collaboration with New York Fashion Week: The Shows. Aiming to promote fashion talent in China, Tmall will bring both established brands and emerging designers to the annual event under the banner “Tmall China Cool.” There will be Chinese brands and designers with their collections.

“In joint partnership with NYFW: The Shows, Tmall will continue to champion talented brands and young designers in one of the most important fashion centres of the world,” said Jessica Liu, general manager of Tmall Fashion and Luxury.

Liu said the platform sees “China Cool” as a growing trend in China, marked by designs that focus more on heritage and authenticity and driven by consumers who are “increasingly experimental and individualistic.”

Jennifer Taylor, vice president of Global Consulting and Business Development at entertainment company IMG’s fashion business, which oversees the fashion week event, expects the partnership to bring a fresh line-up of new talent and experiences to New York’s fashion industry.

“We are always looking for opportunities to reach new audiences through NYFW: The Shows,” said Taylor. “Tmall’s position as the leading B2C e-commerce platform in the China market is unrivalled.”

Their partnership started in 2017. Since then a series of initiatives have been rolled out to showcase Chinese talent at New York Fashion Week, while helping US designers break into the burgeoning fashion market in China. In 2017, Tmall featured American brands GREY Jason Wu, Opening Ceremony and Robert Geller in its annual fashion extravaganza – a major “See Now, Buy Now” runway show held in the run-up to Alibaba’s 11.11 Global Shopping Festival – giving their latest clothing lines first-time exposure to Chinese customers who visit Alibaba’s platforms.

As part of the partnership, three Chinese designer labels – sportswear brand Particle Fever, Hangzhou-based JNBY and indie designer Angel Chen – debuted their new collections at NYFW: The Shows last September. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: UNCTAD

E-commerce | On 19th Sep 2021

Switzerland commits $4.4 mn for UNCTAD’s e-com, digital economy work

Switzerland recently announced a contribution of $4.4 million to the...

Pic: Shutterstock/humphery

Textiles | On 18th Sep 2021

China wants to join CPTPP; Japan to consult members to respond to bid

Chinese commerce minister Wang Wentao recently submitted an...

Pic: Shutterstock

Textiles | On 18th Sep 2021

Eurozone GDP recovers quicker than expected after lockdowns: EU report

The eurozone economy recovered more rapidly than considered earlier...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Led by MMF, Indian apparel exports likely to double in next 3 years

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

<b>Anjali Bhaskar</b> has an experience of 12 years in the fashion...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search