Top fashion retailers, brands hiring more data professionals: Nextail

06 Sep '21

1 min read

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Leading fashion retailers and brands are increasing the number of data-related professionals they employ as they look to build their competitive advantage, according to new research by Spain-based algorithmic merchandising firm Nextail. Analysis of the hiring patterns of 22 leading fashion firms shows they have increased the number of data recruits by 40 per cent over 2020.

In fact, there are 8.2 data-related employees per $1 billion of revenue among indexed retailers, according to a press release from Nextail.

The annual Retail Data-Forwardness Index (RDI) measures how much of their overall budget fashion businesses are investing in data science, data analysis and artificial intelligence (AI) by way of such hires. It divides the number of data-related employees by overall revenue for each retailer and creates a score then ranked against comparable retailers and brands.

The RDI shows that sportswear businesses and the big North American corporations are investing the most, hinting that they will be the ones best placed to benefit in the new retail landscape. Standout brands include Nike and Levi Strauss & Co. which head this year's rankings.

Fibre2Fashion News Desk (DS)

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