The sea, water, and sailing will be the timeless themes of the United Colors of Benetton style, interpreted as a metaphor for a voyage among the most beautiful and characteristic ports of the Mediterranean, from St Tropez to Hydra. A palette of pastel hues, pink, lilac and pale blue – 'Bajac pastels', as JCDC calls them – will be the leitmotif used to create a wardrobe of cult items. A fine marinière, a waxed peacoat, a perfect pullover, a chic, dynamic office look, a mix ‘n’ match unlined men's suit for an easy bon ton style are the key items Benetton will offer for a cosmopolitan global public of any age and gender.
In addition to the poudre hues of the company's historic colour palette, every possible shade of blue, from marine blue to fine cobalt and the many délavé blues will be created with natural mineral dyes - all in a homage to the season's must-haves – white sweatshirts and maxi t-shirts printed with images from Oliviero Toscani's advertising campaigns.
"I wanted to create an exhibition in motion, to show even the younger crowd the revolutionary nature of Oliviero's work, which is part of the brand's heritage," said JCDC.
Popeye the Sailor Man will also make an appearance in the collection, serving as a 'green' ambassador, putting his famous strength to work to protect the oceans. His image will appear on t-shirts, dresses and sweatshirts in a variety of digital prints: sustainability is a very important issue for Benetton, whose research laboratories have developed natural, non-toxic dyes and innovative products made of ecological materials, such as a trench coat made of paper and recycled fibres.
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment, to human dignity, and to a society in transformation – the group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands. (PC)
Fibre2Fashion News Desk – India
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