UK-based Seraphine Group intends IPO on London Stock Exchange

18 Jun '21
2 min read
Pic: Seraphine Group
Pic: Seraphine Group

UK-based Seraphine Group wants to trade on the London Stock Exchange's main market and raise funds to finance its global expansion and extended foray into the digital space. Between fiscals 2014 and 2021, group sales grew at a compounded annual rate of growth of 22 per cent, driven by its expansion and rapid growth of its own digital platform.

The maternity and nursing fashion brand vision was to create "desirable clothes which women would want to wear even if they were not pregnant."

"Over the past 18 years Seraphine has supported its customers worldwide through the journey of motherhood with designs that empower women to feel confident in their changing bodies," said Sharon Flood, chair of Seraphine, in a press release.

"The announcement today [June 17] represents an exciting opportunity to further Seraphine's reach and continue to grow its presence and product offer in the highly resilient and under-competed maternity and nursing wear market, led by a seasoned retail and e-commerce executive team," she said.

Underpinning its product portfolio—and accounting for 70 per cent of group sales—is its core 'Continuity' range, consisting of timeless staple pieces that are repeated each year for the corresponding season. Roughly two-thirds of sales came from overseas in fiscal 2021.

Fibre2Fashion News Desk (DS)

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