Under Armour launches first retail store in India

Company: Under Armour, Inc

Location: DLF Promenade Mall, Vasant Kunj, New Delhi

Area: 1,900 sq ft

Product profile: The store features athletic apparel, footwear and accessories with dedicated sport-specific sections including training, running, basketball and golf.

About the company: Headquartered in Baltimore, Maryland, Under Armour Inc, is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories. The company had earlier partnered with online platforms Amazon and Flipkart owned Myntra to reach customers. It will now open retail stores in cities such as Delhi, Mumbai and Bangalore through the franchisee route. A total of ten stores are planned to be opened over the next 12 months in India. (PA)

Fibre2Fashion News Desk – India