Under Armour & Unless launch regenerative kit at Milan Design Week

"As a brand that has consistently disrupted the industry, we are prepared to do it again," stated Under Armour Brand President Eric Liedtke. "Our unique and innovative approach represents a significant shift from the traditional production cycle, which often relies heavily on plastics and generates waste."

Liedtke continued, "By using only plant-based materials; this regenerative sportswear collection is designed to decompose rather than pollute – representing a revolutionary advancement in reimagining the future of product creation in our industry, with an innovative commitment that honors both athletes and the planet."

Designed for movement and crafted to return to nature, the collection includes hoodies, t-shirts, and shorts in men's, women's, and unisex styles. Priced between USD $30 and $160, each piece displays vibrant colors and graphics, blending style with a plastic-free future.

Under Armour and UNLESS aim to demonstrate that innovation and responsibility can coexist by utilizing plant-based, fully regenerative materials to redefine how premium sportswear products are created and safely returned to the earth at the end of their life cycle.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)