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Uniqlo comes to India with first store in Delhi

Oct '19
Pic: Uniqlo
Pic: Uniqlo
Brand: Uniqlo                                          

Company: Fast Retailing Co Ltd

Location: Ambience Mall, Vasant Kunj, New Delhi

Area: 35,000 sq ft

Product profile: The store features assortment of clothing  for men, women, kids and babies which includes Uniqlo’s products such as Ultra-Light Down (ULD) and Heattech garments, along with premium fabric like denim, cashmere, and extra fine Merino. The store features kurta collection, Uniqlo’s first India collaboration with Delhi-based designer Rina Singh. Collections from global collaboration includes Ines de la Fressange and Hana Tajima, as well as the Uniqlo U collection created by the Uniqlo R&D Centre under Artistic Director Christophe Lemaire.

Store design | Interiors & VM | Fixtures: Spread over three floors, the store has three-story high bay window façade. Interior designs vary by floor, moving from soothing elements with natural materials that integrate the Japanese and Indian aesthetic, to the high-energy LED ticker screen and stainless fixtures.

The store also features large mural on all three walls facing inside the shopping mall created by illustrator Dattaraj M Naik, while local artist Johnson Kshetrimayum has worked with embroidery craftspeople to create an installation using Uniqlo lambswool. Both artworks are under the creative direction of Hanif Kureshi.

In-house experience: When entering the store from the ground floor, customers are greeted by introduction to the lifewear concept with a showcase featuring the seasonal styles. The store also carries the UT (Uniqlo T-shirt) line, which transforms T-shirts into canvases of art. With the UTme! service customers can create personalised T-shirts with their own designs or with a range of Uniqlo stamps, including designs featuring Uniqlo brand ambassador Roger Federer.

About the company: Uniqlo is a leading Japanese apparel brand casualwear designer, manufacturer and retailer for men, women and kids. The company is a wholly owned subsidiary of Fast Retailing Co Ltd. The company operates in Japan and several other countries. Uniqlo India plans to introduce two new locations in New Delhi NCR at DLF Avenue, Saket and DLF CyberHub. 

Fibre2Fashion News Desk (PA)

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