What: ULAC has unveiled a new wholly-owned and originally-created brand, Fun Socks
USP: The brand is a collection of whimsical socks, retail destinations and experiences designed to encourage customers to have ‘real fun’ with self-expression and infuse style with positivity and passion.
Collection: The brand offers a collection of over 150 women’s and men’s sock styles. The range reflects the attitude and vibe of New York: fashion-forward yet classic, edgy, outspoken with a sense of fun.
Price Points: $10-$12
Available: Over 90 points of global distributed stores of Fun Socks and on funsocks.com.
Isaac E. Ash, Founder, President and CEO of ULAC remarks: “Socks are an essential in everyone’s wardrobe but they don’t have to be boring. At a moment in time when life can feel serious and impersonal, Fun Socks encourages customers to find moments of playfulness. Whether shoppers are in one of our new stores, on our website or following us on Instagram, every interaction with Fun Socks should spark joy and give everyone permission to have their own fun.
“As the world changes and consumers’ habits evolve, so must brands and retail. Our aim is to take the best parts of retail – the excitement of discovery and fun of face-to-face interaction – and build our brand around the things that endure: emotion, goodness, and community.”
Fibre2Fashion News Desk – India
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