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Uruguay tries fashion route to boost wool sale in China
20
Nov '17
Uruguay tries fashion route to boost wool sale in China
Uruguay wants to boost its sale of wool to China by expanding into fashion and design, its ambassador to China Fernando Lugris recently said while meeting designers from his country in Beijing. Designers Ana Livni and Fernando Escuder are trying to introduce in China the ‘slow fashion’ concept with Uruguayan wool designs that last longer.

This is another way of bringing wool coming from naturally-fed sheep in Uruguay to China, A Chinese daily quoted Lugris as saying.

Since diplomatic relations between the two nations were initiated in 1988, China has become Uruguay's biggest trading partner, as well as the largest importer of wool. China was Uruguay’s top export destination in 2016, accounting for 42.2 per cent of its total export volume.

Livni said she wants her creations to be classic and last longer than fast-fashion brands. (DS)

Fibre2Fashion News Desk – India


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