US' apparel brand OshKosh B'gosh & Kith to launch capsule collection

Drawing inspiration from the original workwear aesthetic of OshKosh B’gosh, Kith leverages the 126-year-old brand’s Americana classics and nostalgic childhood styles such as their rinse wash denim and hickory stripe, while layering in new contemporary design elements. This same detailing is seen throughout a selection of workwear silhouettes reinterpreted through Kith’s lens. Vintage and heritage undertones are depicted through custom washes, worn in details and fabric distressing, while the collection includes co-branded Kith and OshKosh B’gosh detailing throughout, Carter’s said in a media statement.

The curated assortment offers casual yet style-forward apparel and accessories for little ones to show their personal style, while creating meaningful experiences for parents who grew up wearing OshKosh B’gosh.

The launch is an important milestone for OshKosh B’gosh, following the brand’s new campaign supported by a fresh creative direction timed to back-to-school. Blending aspects of both brands, the thoughtfully designed line includes contemporary renditions of vintage silhouettes, from chore jackets to overalls, workwear pants, hats and more.

Releasing alongside the collaborative pieces is an assortment of 25 inline Kith Kids Classics, which updates essential Kith silhouettes such as tees, crewnecks, hoodies, and sweatpants. These styles are given an autumn treatment, ushering in Fall 2021 with a colour palette rich in earth tones including hues pyramid, magma, elevation, and spirited.

“As we continue to write the next chapters of the OshKosh B’gosh brand story, collaborating with an innovator like Kith was a natural fit for us. This classic-meets-modern partnership will evoke nostalgia and excitement among consumers. The collection bridges timeless, heritage childhood staples with ground-breaking design for a game-changing assortment,” Jeff Jenkins, executive vice president, global marketing at Carter’s said in a statement.

Fibre2Fashion News Desk (GK)