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USPA Kids shows SS clothing range at JFW
22
Mar '18
Courtesy: Junior
Courtesy: Junior's Fashion Week
At the Junior's Fashion Week (JFW), U.S. Polo Assn. (USPA) Kids showcased its spring summer (SS) clothing, an amalgamation of  Indigo hues, Hawaiian beaches and Old Glory. The brand presented classic sports dresses in bold and vibrant colours, knitted summer dress, stylish colour-blocked smockings, beach dresses catering to the fashion needs of children.

This was the third consecutive year for USPA Kids to join hands with the well-known fashion week for children that concluded recently in Chennai.

"We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection," Alok Dubey, CEO, lifestyle brands at Arvind Lifestyle Brands Ltd.

"This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids," Alok added.

Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience also savoured the couture treat with a lot of bright hues on display. (RR)

Fibre2Fashion News Desk – India


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