USPA Kids to reinvent summer vibes at JFW Kolkata

"The brand offers classic sports dresses in bold and vibrant colours, knitted summer dress, stylish color-blocked smockings, beach dresses and textured party dresses for girl bosses to flaunt their glam. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, boys are also in for fashionable treat," JFW press release said.

"We are pleased to partner with Junior’s Fashion Week for the 3^rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realise over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection," Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., said.

"This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids," Dubey added. (RR)

Fibre2Fashion News Desk – India