>>
Home / Knowledge / News / Fashion / Van Heusen's first digital store opens in Bengaluru
Van Heusen's first digital store opens in Bengaluru
23
Dec '15
Van Heusen, the premium lifestyle brand from Madura Fashion & Lifestyle, broke new ground at the weekend, opening its first all-digital store called 'Van Heusen Style Studio' in Bengaluru. The first-of-its-kind store comes in the wake of the need for enhancing shopper experience with technology.

According to newspaper reports, the 5,500 sq. feet store offers digital solutions for inconveniences shoppers often face in a brick and mortal setting. The store is an attempt to address every apparel shopper's pain points of finding the appropriate fit, size and style best suited to their personality.

The store has a 'Fit Suite' that recommends appropriate fit and size according to body type. The virtual trials helps shoppers identify their style type by displaying up to 20 different looks as per questions answered by the patron. Consultants, in-house stylists and style recommendation apps provide personalised style recommendations to consumers.

Customers can choose the style by category, colour, patterns, fabric, and move on to the full length 'Virtual Trial Mirror' where the shirts, tees or trousers selected, can be virtually previewed on themselves without stepping into a physical trial room. The store has a 'Style Simulator' room, where shoppers can try on outfits for the day/night/evening wear, with an option to create the right mood by turning on music that matches the occasion, for which the apparel is being bought.

Madura has partnered with Singapore-based design studio FITCH and Delhi-based Experiential Design Lab for developing the store. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

L-R: Rebekah Chapman - Kalopsia, Lorna Slater - Minister for the Circular Economy and Iain Gulland - Zero Waste Scotland. Pic: Zero Waste Scotland

Textiles | On 25th Jun 2022

Scotland launches £2 mn fund to cut environmental impact of textiles

Zero Waste Scotland and the Scottish Government have launched a new...

Pic: Shutterstock

Textiles | On 25th Jun 2022

USD exchange rate falls by Tk8.15 in less than 11 months in Bangladesh

The US dollar exchange rate appreciated by Tk8.15 in less than 11...

Pic: Dong Nhat Huy/Shutterstock

Textiles | On 25th Jun 2022

FDI into Vietnam rebound in May, 2022 GDP growth forecast at 6.5%: UOB

Foreign direct investment (FDI) inflows into Vietnam rebounded in May ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Global supply chain collapsed during the pandemic

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Folker Stachetzki,

Folker Stachetzki

Brother Internationale Industriemaschinen GmbH, the European subsidiary of ...

Kerry Bannigan,

Kerry Bannigan

Understanding fashion’s critical role towards a sustainable future for...

Dr Anton Firth & Dr Aida Rafat,

Dr Anton Firth & Dr Aida Rafat

Founded in 2020 in London, DyeRecycle develops an innovative dyeing fibres ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Dr. Sean Blamires, Evolution and Ecology Research Centre

Dr. Sean Blamires
Evolution and Ecology Research Centre

Using spider silk for clothing may not seem to be an attractive...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Francesca Palumbo, Label - Francesca Palumbo

Francesca Palumbo
Label - Francesca Palumbo

Francesca Palumbo creates intricate and detailed knitwear that follows the ...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Jaclyn Hodes, Label - AWAVEAWAKE

Jaclyn Hodes
Label - AWAVEAWAKE

Founded in 2012, New York-based plant dyed luxurious lifestyle brand...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Splash
UBM China (Shanghai)
Xtema - Thomas Lebherz Textilmaschinen
G.A.S. unternehmenskommunikation gmbh
Shanghai  Aige Exhibition Service Co., Ltd
USTER
Mesdan SPA
John Varvatos
Dow Silicones Corporation
Brandix Lanka Limited
Maceton Limited
T.T. Limited
Sateri (Jiujiang) Fiber Co.,Ltd
BIANCA
TÜYAP IHTISAS FUARLARI A.S.
Messe Duesseldorf
Arvind Limited
Eurofins BLC Leather Technology Centre Ltd
Lottmann Communications
Under Armour Global Sourcing Ltd
Thermore (Far East) Ltd.
BIMBA ;& LOLA SL
Bluesign Technologies Ag
Page Industries Limited (Bangalore)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Colours India Inc
Amazon China
Lacoste (Wanchai)
Aramark Uniform ;& Career Apparel, LLC
KAS Direct Sourcing
MAS Active / MAS Kreeda / MAS Bodyline
Itema Weaving (India) Private Limited
PVH Corporation
EPCH
DuPont de Nemours, Inc.,
Sportmaster Ltd.
International Sourcing Expo Australia
Gloria Jeans
Restoque S.A.
GERBER TECHNOLOGY LTD.
International Textile Manufacturers Federation
Asos
Recron Polyester from Reliance Industries Limited
Hirdaramani International Export Private Limited
Tommy Hilfiger
TESTEX AG, Swiss Textile Testing Institute
Lisa S.P.A.
Aquarelle Clothing Limited
Karl Mayer Textilmaschinenfabrik GmbH
Landmark Group
FULGAR SpA
K AND D ITMACH EXPOSITIONS LLP
Huntsman (Singapore) Pte Ltd
Truetzschler India Private Limited
Recron Polyester from Reliance Industries Limited
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Seasalt Limited
Abit
SHAHI Exports Pvt Ltd
Performance Days
Boardriders Asia Sourcing Limited
Zydex Industries
Inter Expo Center Ltd.
Groz-Beckert KG
China World International Exhibition Company Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Gatsby Africa
EUROVET ASIA LTD
TESCO INTERNATIONAL SOURCING LIMITED
JES MEDIA, INC
Lenzing Aktiengesellschaft - India
Applied DNA Sciences Inc
Guess Europe Sagl,
EMBEE CORPORATION
Tuyap Tum Fuarcilik Yapim A.S.
Jindal Worldwide Limited
Chico’ FAS
Pt. Peraga Nusantara Jaya Sakti
NV Michel Van de Wiele
Midas Clothing Limited
Vianney Textil Hogar S.A. De C.V.
BRINKMANN GMBH
Coats Digital Limited
Officina Meccanica Dora Enrico Srl
Walmart
BTC Textiles LLC
Permoda(Koaj/Armi/Pronto/Bkul)
Saurer Textile Solutions Pvt. Ltd.
OVS Hong Kong Sourcing Ltd.
Thai Trade Center
DyStar India Pvt. Ltd
Weitmann & Konrad GmbH & Co. KG
Meera Dyestuff Industries
X-Rite Asia Pacific Limited (HK)
Centric Software
Tradewind International Servicing
SYNERGIES HONG KONG LIMITED
GIOVANNI BOZZETTO S.p.A.
The Top Form Brassiere Manufacturing Company Limited
Savio Macchine Tessili S.P.A.
Shima Seiki Mfg. Ltd.
IDH – The Sustainable Trade Initiative
Kern – Liebers Textile
Chori Company Limited
Esprit Europe Services GmbH
IKEA of Sweden AB
Groz-Beckert East Asia LLP
Zünd Systemtechnik AG
Rayonese Textile Inc., Division de Culp Inc.
LC Waikiki
Tchibo GmbH
COTTON COUNCIL INTERNATIONAL
Lectra Technologies India Pvt Ltd.
Copenhagen Fashion Summit
Reiter India Private Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Infor (Hong Kong) Limited
Istanbul Fuarcilik A.S.
FESPA (Reigate)
Datatex Consulting Srl
Color Service s.r.l.
Benetton Group
Hela Clothing Pvt Ltd
TEXVALLEY MARKET LIMITED
Cat Tuong Real Estate Group Joint Stock Company
Alison Hayes Romania
Desigual - ABASIC, S.A.
Gokaldas Exports Limited
Etam Group Strategy Hong Kong Limited
Lenzing Aktiengesellschaft
CGS Inc.
Flainox S.r.l.
Rosset ;& Cia Limited
Target Corporation (MN)
Loris Bellini S.r.l.
Lifestyle
J ;& P Coats
Taiwan Textile Federation (TTF)
IIGM Private Limited
GHCL LIMITED
Messe Frankfurt Exhibition GmbH
Newtech Textile Technology Development (Shanghai) Company Limited
Equinox Impex India
NITI Aayog
H. Stoll AG & Company KG
Rieter India Private Limited
BTSR International S.P.A.
Bluestem Global Sourcing Limited
Palexpo SA
Jiangsu Yingyang Nonwoven Machinery Company Limited
Lululemon Athletica Inc
Sainsbury's Argos Asia Limited
Gap International Sourcing Limited
The LYCRA Company Singapore  Pte. Ltd
G-Star Raw C.V.
Grasim Industries Limited
CSGIA(China Screen Printing & Graphic Imaging Association)
Aleph Srl
Alix Partners
Sportswear Company Spa
Decathlon
ZAITEX spa
Mayer & Cie. GmbH & Co. KG
Varner AS Retail
Babyshop
The LYCRA Company Singapore  Pte. Ltd
Indofil Industries Limited - Specialty & Performance Chemicals Division
THE BOMBAY DYEING ;& MFG.CO. LTD
Green Fibre
Nandan Denim Limited
Italian Trade Commission
Marzoli Machines Textile s.r.l.
Kornit Digital Asia Pacific Ltd
Calvin Klein
Haelixa AG
Brückner Trockentechnik GmbH & Co. KG
Stahl Holdings B.V.,
N9 World Technologies Private Limited
Phong Phu international JSC (PPJ)
Vardhman Textile Ltd
Helly Hansen Far East Ltd
Tory Burch Hong Kong Ltd
Indo Tex
C;&A Sourcing International Ltd
Woolmark Services India Pvt. Ltd.
Thai Acrylic Fibre Company Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Nihalani Events Management
ITMA Services Pte Ltd
Puma
Comasia Limited
Eastman Chemical Company
VNU Exhibitions Asia
APLF Limited
KIABI
Datacolor AG Europe
IFF Media Ag - International Media Services

June 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search