Home / Knowledge / News / Fashion / Van Heusen unveils digital studio store in Bengaluru
Van Heusen unveils digital studio store in Bengaluru
16
Jan '16
Fashion leader Van Huesen has unveiled its first flagship experience store called Van Heusen Style Studio in Bengaluru by offering what it calls an “immersive shopping” experience enabled by cutting-edge technology, for its discerning consumers.

The ultra-modern store has been designed by Infinite Analytics, an MIT company that enhances shopper experience by powering personalization, a company release said.

Van Heusen Style Studio is focusing on elevating the shopping experiences for their consumers and at the same time simplifying the shopping process through the use of various digital experiences. Shoppers are provided with personalized style recommendations, consultants, in-house stylists and style recommendation apps, all under one roof, the release said.

“By bringing in cutting-edge technologies combined with personalized interactions in this store, we have transformed apparel shopping in a brick & mortar store into a whole new personalized shopping experience,' said Vinay Bhopatkar, COO of Van Heusen and People in the release.

This is the first attempt of Van Heusen, the power brand from Madura Fashion & Lifestyle portfolio, to use virtual space for selling. It morphs into a more tech-savvy brand, at a time when shoppers are switching to shopping on the Internet.

According to Akash Bhatia, Co-founder & CEO, Infinite Analytics, “Infinite Analytics is the only company to have successfully bridged the online and offline worlds when it comes to personalization using analytics. Van Heusen is at the forefront of cutting edge digital technologies revolutionizing the store, and we are glad to be a part of their journey into the future.” (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Fibre2Fashion: 21 years of serving textile-apparel-fashion industry

Textiles | On 17th Apr 2021

Fibre2Fashion: 21 years of serving textile-apparel-fashion industry

Fibre2Fashion, the online platform for the global...

Pic: Shutterstock

Textiles | On 17th Apr 2021

China's economy grows 18.3% in Q1 2021

Powered by a strong domestic and foreign demand, China's economy grew ...

Pic: Shutterstock

Retail | On 17th Apr 2021

US retail sales saw strong rebound in March: NRF

As government cheques fattened consumers’ bank accounts and more...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali
Kalaneca

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search