Vince Holding Corp. appoints Brendan L. Hoffman as new CEO

26 Oct '15

2 min read

Vince Holding Corp., a leading contemporary fashion brand, has appointed Brendan L. Hoffman as the chief executive officer of the Company, effective immediately.

He has also been appointed to the Company's Board of Directors. Hoffman served as the chief executive officer and president of The Bon-Ton Stores Inc. from February 2012 to August 2014. Previously, he was the chief executive officer and president of Lord & Taylor L.L.C. for more than three years where he was credited with revamping the brand, according to a press release.

Marc Leder, chairman of the Board said, “Brendan is an extremely talented leader, and with more than 25 years in the retail industry, he brings a wealth of knowledge and experience to Vince. We believe that his strong merchandising skills, in-depth knowledge of the department store channel, and ecommerce experience make him an excellent choice for chief executive officer. As a strategic thinker who possesses great customer insight, we are confident that Brendan has the right background and skill set to drive healthy and profitable long term growth for Vince.”

Hoffman said, “As a long-time admirer of the Vince brand, I see tremendous potential for this Company. I am excited to have the opportunity to leverage my merchandising, branding, retail, and ecommerce experience to lead Vince into the next phase of growth. I look forward to working with the highly talented team to develop and execute a strategic plan that will put us on a path to healthy, sustainable sales and profitability growth and enable us to drive long term value for our stockholders.”

Vince is a leading contemporary fashion brand best known for modern effortless style and everyday luxury essentials. (GK)

Fibre2Fashion News Desk – India

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