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Virat Kohli debuts athleisure brand One8 with Puma
Nov '17
Courtesy: in.puma.com
Courtesy: in.puma.com
What: Virat Kohli has debuted his athleisure brand One8 in collaboration with Puma

Who: Virat Kohli is Indian international cricketer who currently captains the Indian national team. He is often regarded as one of the best batsman in the world.

With: Puma, one of the world’s leading sports brands that designs, develops, sells and markets footwear, apparel and accessories. The Herzogenaurach/Germany  headquartered company offers performance and sport-inspired lifestyle products in categories such as football, running and training, golf, and motorsports. Puma distributes its products in more than 120 countries and employs more than 13,000 people worldwide.

USP: The message of this brand is to ‘Come out and Play’. Justifying the message, the mission is to motivate Indians to achieve better physical health by incorporating play into their daily lives. The aim is to highlight the joy of playing and the way it can be combined with one’s daily routine.

Collection: The collection is designed as an athleisure wear, presently available only for men. It comprises sweat pants, sleeveless shirts, t-shirts and sweat jackets. Tees embedded with Virat Kohli’s logo are also a part of this collection.

Price points: Rs 1,499 onwards

Available: Puma stores across India, and on in.puma.com, at present. On Myntra from late November 2017 onwards.

Virat Kohli’s remarks: “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It is fun, relieves stress and helps us stay healthy,” he said. “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle.”

Additional remarks: “We believe collaborating with Virat is the right direction for both the brand and a movement as important as ‘Come Out and Play’,” said Abhishek Ganguly, managing director, Puma India. “The clothing collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style while staying true to his philosophy of an active lifestyle.”

Fibre2Fashion News Desk – India

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