For the DACH region, the online retailer’s revenue increased by 28.04 per cent to €1,580.1 million in 2015 as compared to €1,234 million in 2014. Revenue reported for the rest of Europe was €1,211.6 million in 2015 as compared to €862.6 million in 2014, a rise of 40.45 per cent. In the other regions, revenue reported was €166.5 million in 2015, a rise of 41.82 per cent as compared to €117.4 million in 2014.
Total visits to the site in 2015 were 1,656.4 million as compared to 1,363.8 million in 2014. Owing to the e-retailer’s focus being on mobile site and app, its mobile visit share in the total site visits increased to 57.1 per cent in 2015 as compared to 42.3 per cent in 2014.
In 2015, Zalando made progress with its platform strategy. It launched additional platform products, such as Zalon, a curated shopping service, and Zalando Media Solutions, a digital advertising service.
The acquisitions of Metrigo and nugg.ad as well as the acquisition of a stake in Anatwine supported the development of the platform.
Commenting on the results, Rubin Ritter, member of the management board of Zalando said, “Our market position has never been stronger, and we have never faced so many great opportunities. We want to excite even more customers and gain further market share.”
“We deliberately pursue growth while maintaining solid profitability – we think this is the best way to create long-term value,” he added. (MCJ)
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