Zara opens flagship store in the heart of SoHo

Location: Manhattan's SoHo neighborhood

Area: 47,361 sq ft

Store type: Company-owned company-managed flagship store

Product profile: Apparel and accessories for women, men and kids

Catchment area: Premium/mass-premium

Store design | Interiors & VM | Fixtures: Three floors of retail space with ample room for showcasing the products. The store is designed entirely by Zara's architecture team, having original cast iron facade, interior and brick wall, airy interior that features beauty, clarity, functionality and sustainability.

About Zara: Zara is a Spanish clothing and accessories retailer based in Arteixo, Spain. It is the flagship chain store of the Inditex group, the world's largest apparel retailer, founded in 1975 by Amancio Ortega and Rosalía Mera. The Inditex group also owns brands such as Pull and Bear, Massimo Dutti, Oysho, Stradivarius, Uterque and Bershka. (NA)

Fibre2fashion News Desk - India