Bata opens first exclusive Power sportswear store in India

Company: Bata Brands SA

Location: Great India Place Mall, Noida, Uttar Pradesh

Area: 750 sq ft

Product profile: The store showcases range of shoes, apparel, bags and accessories. The store also features Power’s newest range - XO Rise (running shoes with 25 per cent more rebound) and Glide Vapour (sock-fit light-weight walking shoes with memory foam). The Power apparel comes with unique technologies like Activent (mesh area for breakthrough breathability), pWick (wickable fabric for moisture management) and pSoft (natural cotton for casual comfort) for comfort and style during fitness routines. 

Store design | Interiors & VM | Fixtures: The store has six high-tech merchandise display walls with a large LED Panel and blue LED lights.

About the company: Launched in 1971, Power is the international sportswear brand from Bata. It is designed in Canada and sold all over the world. Style, technology, comfort and durability are the key qualities found in every Power Athletic shoe.

Fibre2Fashion News Desk – India