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HSE strengthens retail presence with Chennai expansion

Sep '19
Pic: HSE Pvt Ltd
Pic: HSE Pvt Ltd
Brand: FabAlley & Indya                         

Company: High Street Essentials (HSE) Pvt Ltd

Location: Express Avenue Mall, Royapettah, Chennai

Area: 850 sq ft

Product profile: The store includes autumn winter ’19 collections of both Indya and FabAlley brands. FabAlley’s collection features mix of timeless prints and feminine designs, dipped in autumnal hues of dreamy blues, deep wine, subdued mustard, soft pastels, and classic neutrals, apt for the woman-on -the-go who seeks versatility. While Indya’s autumn/winter line covers tunics that span traditional kurtas to new-age draped designs; pants and skirts with cuts along with fashion-forward fusion styles and tops.

About the company: Started in the year 2012, High Street Essentials Pvt Ltd (HSE)–the brainchild of Shivani Poddar and Tanvi Malik – has emerged as one of India’s leading omnichannel fashion houses for women. FabAlley is a fashion brand for apparel and accessories offering more than 3,000 products in categories like clothing, bags, and jewellery. Besides the FabAlley, HSE owns Indya-the first brand in the country to cater to the burgeoning fusionwear industry and Curve-a westernwear brand for plus-sized women. (PA)

Fibre2Fashion News Desk – India

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