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Asahi Kasei to show Bemberg brand at Premiere Vision

Dec '18
Asahi Kasei to show Bemberg brand at Premiere Vision
Asahi Kasei is set to display the Bemberg brand at Premiere Vision New York, to be held on January 15 and 16, 2019, at in booth B24-C25. Bemberg is a one-of-a-kind, matchless, and original, new generation material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process.

Bemberg is presenting a selection of premium lining, not only 100 per cent Bemberg plains, but also interesting blends with elastane and cotton and stylish striped and fancy designs. Pioneering partner mills for apparel textiles featured at the booth include Ekoten, Ipeker, Sidónios Malhas, Silver Textiles, and SMI Tessuti. Moreover, one can enjoy the circularity of the Bemberg story: its source, manufacture and end-of-life credentials, as well as checking the LCA study, also signed by ICEA and validated by Paolo Masoni, a step that confirms a new quality profile and standard for Bemberg with a more responsible and unique position today, according to a press release by Asahi Kasei.

Remarkable this season, Bemberg started a collaboration with Martin Greenfield, one of the world’s most renowned tailor company based in Brooklyn. The company, founded in 1977 by Martin Greenfield, realises hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists, and individuals. For their finest made-to-measure suits, they choose Bemberg yarn dyed lining produced in Italy and Japan for its preciousness and exquisite comfort.

Asahi Kasei is proud to present the Bemberg heritage that delivers a true precious uniqueness through responsible smart innovation and transparency. To make contemporary luxury materials that provoke emotive responses through its rarity, sensuality, research, and creativity. The ingrained knowledge and know-how behind the brand adds value to the supply chain, working only with the best, amplifying our partner’s knowledge and dynamic commitment too. (GK)

Fibre2Fashion News Desk – India

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