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Chromuch to enter US with its brand launch

Jun '19
Pic: Chromuch
Pic: Chromuch
Chromuch, an innovator in sustainable, colour-rich and developer-friendly synthetic fibres, is entering the US with its brand launch at Outdoor Retailer Summer Market, during June 18-20, 2019 in Denver. Chromuch fibres are rich in colour, colourfast, earth-friendly and are made from recycled plastic bottles and use absolutely no water in the dyeing process.

Chromuch indicates a new standard in sustainable colour design with its innovations in solution dyed synthetic fibre.

In choosing Chromuch, rich colour and functionality are inherent to the yarn itself innovating the entire design process. Its solution-dyed ChromShield Technology allows for magnified colour vibrancy and durability, and a variety of performance on-demand functionality such as UV protection, fire retardancy, heat retention, quick-dry and antibacterial properties.

With Chromuch Now, developers can select colours up front, eliminating the need to colour-match. Chromuch is a premium product and a process, designed to be developer-friendly and meet the highest standards in performance textiles.

Chromuch brings several benefits. Its patented ChromShield Technology offers the deepest blacks, richest reds and the brightest blues, and protects its vibrant colour wash after wash, hike after hike. Chromuch Now - a turnkey programme of select trend-right solution dyed colours that are in stock, competitively priced, with low minimum ordering quantity (MOQ) - provides real fibre solutions to challenges.

Its solution dyeing saves 3 gallons of fresh water per yard of fabric. Chromuch solution dyed fibres are not only water-less, they are made of recycled PET bottles and are GRS 4.0 certified. For every kilogram of Chromuch fibre, 77 plastic bottles are removed from landfills and seas. Patented ChromShield Technology is not only fade resistant, it also allows for a variety of performance functions on-demand such as quick-dry, antibacterial, UV blocking, or heat-retention.

Chromuch is the most reliable and most eco-certified synthetic fibre available on the market - Bluesign, recycled PET, Higg Index Certified, Oeko Tex, ISO-14001 and more. Full traceability and sourcing transparency are built in by default when designing with Chromuch. (SV)

Fibre2Fashion News Desk – India

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June 2019

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