Lenzing introduces Eco Pure technology for modal fibres

With the gentle bleaching process, textiles made predominantly of such fibres tend to be softer than conventionally bleached Tencel Modal fibres, and are very suitable for undergarments, loungewear, bedding and more. The Eco Pure technology features an eco-responsible production process guided by the EU Ecolabel, a label of environmental excellence that is awarded to products and services that meet high environmental standards throughout their life cycle. 

Tencel Modal fibres with Eco Pure technology are produced exclusively in Austria mainly from beech wood sourced from sustainably managed forests across Central and Eastern Europe.

“The ongoing innovation in cellulosic fibre technologies and eco-responsible production processes has witnessed more sustainable fibre alternatives across the textile value chain. This has provided businesses and brands with new opportunities and perspectives to enhance product quality and improve sustainable practices. The introduction of Eco Pure technology for Tencel Modal fibres is providing brands and consumers with great comfort and more responsible environmental options. With sustainability in our DNA, we will continue to review customers’ feedback to develop and produce high-quality fibres that suits their needs and preferences.” said Florian Heubrandner, vice president of global business management textiles of Lenzing. 

Over the few past years, brands have made conscious decisions to better understand their supply chain with a core focus on sustainability and transparency in clothing production. In light of this, the Tencel Modal fibres with Eco Pure technology are identifiable through a special identification technology, making the eco-fibres identifiable throughout all stages of the textile manufacturing process.

“For the Tencel brand, ensuring a sustainable supply chain has become very important, with a focus not only on ethical production, but also the actual fibre production process. In 2020, one of our main goals and a core business strategy will be to continue production of high-quality fibres that strive to set higher standards for industry sustainability and comfort. It is encouraging to see that the industry and consumers are paying more attention to sustainability. We believe that the popularity of sustainable fibres will continue to grow,” added Heubrandner.

Tencel is the textile specialty brand under The Lenzing Group that covers textile specialty product fibre offerings for apparel and home. The Tencel product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under Tencel include Tencel Active, Tencel Denim, Tencel Home, Tencel Intimate, Tencel Luxe and Tencel for Footwear.

Featuring botanic origin and biodegradable quality, Tencel Modal and Tencel Lyocell fibres can enhance the breathability of fabrics and have a minimal static charge when used in fabrics. Fabrics made of Tencel Modal and Lyocell fibres are also gentle on skin with smooth, long-lasting softness, colour vibrancy and colour retention features. Tencel Lyocell fibres are versatile and can be combined with a wide range of textile fibres to enhance the aesthetics and functionality of fabrics. Through moisture management, Tencel Lyocell fibres can also absorb moisture efficiently. Exhibiting high flexibility, Tencel Modal fibres enhance textiles with a naturally soft quality. Offering endless design possibilities, Tencel Modal fibres can be blended with other fibres and processed using conventional machinery, significantly improving the softness and comfort of fabrics.

Fibres used under the Tencel brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Namely, Tencel Modal and Tencel Lyocell fibres, both cellulosic fibres are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature. Tencel Modal and Tencel Lyocell fibres are designated by the USDA (US Department of Agriculture) BioPreferred Program.

The Lenzing Group stands for ecologically responsible production of specialty fibres made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.

Fibre2Fashion News Desk (PC)