The launch of this hub will build connections between the supply chain and brands looking to adapt sustainable practices that are need of the hour, said Lenzing in a press release.
For Lenzing, India serves as a key market for exports as well as a huge domestic consumption. Lenzing has been present across all major apparel categories in India such as ethnic wear, intimate wear, general outerwear, denims and home furnishings. The company has been associated with ace designers such as Anita Dongre, Rajesh Pratap Singh and Abraham & Thakore to leading brands such as And, Global Desi, Marks & Spencers, H&M, D’décor, Levi’s, to name a few.
With a huge response garnered by its flagship fibre brand – Tencel and sustainable viscose fibre brand- Lenzing Ecovero, Lenzing Group has recently introduced its nonwoven specialty fibre - Veocel and Lenzing Industrial solutions diversifying the reach among the beauty and industrial application segments.
A prominent trend observed in the textile and fashion industry over the past few years is to incorporate sustainable solutions in close conjunction with end-consumers through brand and designer associations. To build on the growing needs and requirements put forth before by the consumers, this hub will give access to global solutions and innovations across the country.
Along with the specialty fibres solutions, the hub will house the products and innovations created using Tencel and - Lenzing Ecovero fibres to attract both buyers and supply chain experts in India. The hub would also display products that have been made in collaboration with top designers and brands across India and the globe, seen at key fashion events, on a regular basis. This platform will bring forward global innovation capabilities to help to build on the sustainable fashion conversation among the Indian textile Industry. Additionally, the hub would cater to an information centre for textile suppliers, garment makers, designers and traders to enable quick solutions.
“Since its inception in India in 2007, Lenzing India has seen a massive growth in India. With the warm response we have received towards various associations initiated by us, this hub will be another step for our expansion in the country. We aim to build Lenzing’s global legacy through the launch of the hub. As part of the company’s country developments, Lenzing plans to increase its footprint by launching multiple hubs across key textile centres in India in the next couple of years. We hope these strategic hub launches will help our partners offer sustainable solutions with an ecologically responsible footprint to ease out the supply chain process,” said S Jayaraman, commercial director - Asia Pacific & South Asia with Lenzing AG.
“Lenzing Group is pleased to have launched its first hub in India. Through this step, we aim to provide the right raw material to the brands in order to strengthen their sustainable resolution, making the supply chain viable. Our vision is to provide sustainable lifestyle solutions to consumers and sensitizing them on sustainable and ethical fashion is the need of the hour. Through this launch, we hope to build a direct connection with people driving the supply chain, further creating a ripple of change in the textile industry,” said Avinash Mane, commercial head - South Asia, Lenzing Group.
The Lenzing Group stands for the ecologically responsible production of specialty fibres made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibres form the basis for a variety of textile applications ranging from elegant ladies' clothing to versatile pieces of denim and high-performance sports clothing. Due to their consistent high quality, their biodegradability and composability Lenzing fibres are also highly suitable for hygiene products and agricultural applications.
Fibre2Fashion News Desk (PC)
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