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It Girl Public Relations signs Dada Athletic Footwear to market Dada Supreme footwear range

May '05
US based It Girl Public Relations announced its new business account, athletic footwear manufacturers Dada. The full service publicity firm has been contracted to implement consumer PR and marketing initiatives for the Dada Supreme footwear range. The agenda includes publicizing new lines, celebrity endorsements, cross-promotional deals and community initiatives and to provide a general press office function as an extension of Dada's marketing department.

Dada has established itself as one of the most successful footwear and apparel companies in the United States. Dada Supreme enjoys record sell-through numbers in nationwide stores such as Footlocker and has been spotted on the A-list, from Leonardo DiCaprio and David Arquette to rappers, Snoop Dog and Dr Dre. The expanding line includes limited edition celebrity-customized footwear and female shoes with three-inch heels.

Commenting on the deal, Juliette Harris, CEO, It Girl Public Relations added: "We are eager to expose the fashion trends and innovative formula behind Dada Supreme as well as the company's unique work with the community. It Girl PR is excited to be working with Dada and will be hitting the ground running!"

It Girl Public Relations

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