NEW YORK, Jan. 10, 2019 (GLOBE NEWSWIRE) PROJECT kicks off the FW’19 season with the debut of N:OW at the New York show along with PROJECT’S first trend program produced by award-winning publication, COOL HUNTING. PROJECT will be held during the NY Men’s January Marketplace, running along side MRKET, January 20 – 22nd at the Javits Center.
For its second season, the PROJECT neighborhood, N:OW, will hold fashion forums and trend presentations curated by WGSN that delve into the current state of menswear and ignite conversations that are pushing the culture forward.
“Coming off of a successful launch of N:OW this summer in Las Vegas, its debut in New York was a natural progression. N:OW will continue to evolve the traditional tradeshow and birth a fresh event experience for both brands and attendees in NY with Highsnobiety providing special coverage of it all,” shares Jason Peskin, Men’s Brand Director, Informa.
Speakers come from the industry’s most innovative brands and retailers, and leading cultural thought-leaders. Menswear experts Mordechai Rubinstein, Mr. Mort, Highsnobiety’s Editor in Chief, Jeff Carvalho, Rowing Blazers Founder, Jack Carlson and Moose Knuckles’ Creative Director, Steff Hoff among others, will lend their voice to the daily panels.
WSGN’s Senior Consultant and Forecaster, Brian Trunzo spearheaded the development of programming for 2019 with the PROJECT Team. “The programming for the New York show has been influenced heavily by the east coast perspective developing a unique identity for each marketplace. Panels and forums will address the cultural creators of New York’s downtown scene, the great prep revival, and future of streetwear.”
Brand highlights for N:OW New York include, Strapped Los Angeles, Atomic Mission Gear, The People Vs., and éS footwear. N:OW at PROJECT will be located within the PROJECT show floor and live alongside the elevated designer platform The TENTS, and The Foundry, which houses a curated selection of refined men’s apparel and home goods.
Award-winning publication COOL HUNTING, who will be curating a list of their favorite items to find on the PROJECT floor, then sharing it with retailers as a fun way to discover new products. COOL HUNTING at PROJECT will direct retailers to vendors and reward them for visiting and viewing the items with a collection of prizes.
As purveyors of the latest intersections of design, culture and technology, COOL HUNTING will host a lounge and present COOL HUNTING at PROJECT, a first-ever interactive way for buyers to connect, make discoveries, collect prizes, and more at PROJECT. Brands, prizes and further information will be provided closer to the show, and include Herman Miller, Sister City hotel, the new hotel from Ace Hotel Group, Arlo Skye luggage, Rhone, Courant, Troubadour and more.
About PROJECT | Held bi-annually in New York and Las Vegas, PROJECT is the world’s preeminent contemporary fashion trade event, encompassing men’s, women’s, accessories and footwear brands within PROJECT Vegas, PROJECT Women’s, THE TENTS, PROJECT New York and PROJECT SOLE New York. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge.
About Informa Exhibitions | Informa Exhibitions, the global exhibitions division of Informa PLC, enables communities across the globe to engage, experience and do business by providing them with powerful platforms to connect across key regions and market verticals. Industry insight, coupled with an innovative and customer first approach, provides Informa Exhibitions’ customers and partners with the opportunity to create business advantage and access markets, both digitally and face-to-face, 365 days of the year.
About Informa | Informa PLC is a leading, international business to business information services Group, operating in over 30 countries. We create transaction-led exhibitions and content-based events, specialist data, intelligence and marketing services products, as well as scholarly research and specialist reference-led academic content. Our products and services help businesses and professionals connect, learn, do business and gain an edge over the competition. Informa is listed on the London Stock Exchange and is a member of the FTSE 100.
About UBM Fashion | UBM Fashion is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B event’s organizer in the world.
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