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REI to open mega store in New York
01 Dec '11
5 min read
“Our SoHo store brings the outdoor expertise that our customers expect from REI directly to New York consumers,” said Les Hatton, REI SoHo store manager. “From the bike and ski stop on the main level to home delivery services, REI is making it easier for these urban adventurers to enjoy the outdoors.”
In addition to hosting in-store classes through its community room, REI offers outdoor classes and trips through REI Outdoor School and REI Adventures. Participants can sign up for day or multi-day adventures that take place in regional outdoor locations with REI instructors who teach a variety of activities, from learning how to snowshoe to navigating with a GPS device. Paddling courses will be available in the spring.
In each of its communities, the company partners with local nonprofits that work to preserve natural spaces through activities such as gear donations, financial contributions and event promotions. In the past 12 months, REI donated more than $300,000 to organizations restoring or maintaining outdoor areas in the Tri-State area, including the Bronx River Alliance, Central Park Conservancy, Friends of the High Line, Prospect Park Alliance and New York Restoration Project. Last month, REI SoHo employees also volunteered in each of New York City's five boroughs.
With 2010 sales of $1.66 billion, REI is the nation's largest consumer cooperative. While anyone may shop at REI, members pay a one-time $20 fee and receive a share in the company's profits through an annual member refund based on their purchases. Earlier this year, $94.3 million in annual refunds was distributed to more than 4.4 million active members based on the co-op's 2010 sales.
REI currently operates 122 retail stores and two online stores. The company hired approximately 150 employees for the new SoHo store, who took part in REI's comprehensive training program. For 14 consecutive years, the company has been recognized by FORTUNE magazine as one of “100 Best Companies to Work for in America.”
Recreational Equipment Inc (REI) is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship.
In addition to hosting in-store classes through its community room, REI offers outdoor classes and trips through REI Outdoor School and REI Adventures. Participants can sign up for day or multi-day adventures that take place in regional outdoor locations with REI instructors who teach a variety of activities, from learning how to snowshoe to navigating with a GPS device. Paddling courses will be available in the spring.
In each of its communities, the company partners with local nonprofits that work to preserve natural spaces through activities such as gear donations, financial contributions and event promotions. In the past 12 months, REI donated more than $300,000 to organizations restoring or maintaining outdoor areas in the Tri-State area, including the Bronx River Alliance, Central Park Conservancy, Friends of the High Line, Prospect Park Alliance and New York Restoration Project. Last month, REI SoHo employees also volunteered in each of New York City's five boroughs.
With 2010 sales of $1.66 billion, REI is the nation's largest consumer cooperative. While anyone may shop at REI, members pay a one-time $20 fee and receive a share in the company's profits through an annual member refund based on their purchases. Earlier this year, $94.3 million in annual refunds was distributed to more than 4.4 million active members based on the co-op's 2010 sales.
REI currently operates 122 retail stores and two online stores. The company hired approximately 150 employees for the new SoHo store, who took part in REI's comprehensive training program. For 14 consecutive years, the company has been recognized by FORTUNE magazine as one of “100 Best Companies to Work for in America.”
Recreational Equipment Inc (REI) is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship.
Recreational Equipment Inc - REI
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