Home / Knowledge / News / Company / Jones Group launches QMack line focusing on classic shapes
Jones Group launches QMack line focusing on classic shapes
09
Aug '13
The Jones Group Inc announced the launch of the QMack brand, a new collection focused on the millennial customer exclusively available at Macy's and macys.com. The QMack collection is a wardrobing system that focuses on key items and classic shapes with a girly twist meant to be "mixed and macked" to create the ultimate, effortless uniform.

Inspired by all-American style, QMack also incorporates a global flair by way of Parisian and London influences to create classics with a twist in a multitude of colors and materials, including: go-to blazers, gathered minis, prep school skater skirts, roll sleeve blouses as well as easy dresses and cardigans. The name QMack was inspired by a composite of muses and the classic pieces they wore and then re-imagined to create a modern version for today.

Richard Dickson, President and Chief Executive Officer - Branded Businesses at The Jones Group said: "We are extremely excited to launch QMack, an original concept that we believe will activate and resonate with the millennial customer.  The collection leverages and capitalizes on The Jones Group's expertise in the creation and execution of unique brands, and we look forward to working with Macy's exclusively in the launch of QMack."

"Macy's has long been a tremendous partner in promoting and growing new brands and creating meaningful experiences at point of sale with The Jones Group's existing heritage brands," continued Dickson.  "When Macy's approached us with the opportunity to create a new brand with a premier placement on Macy's Impulse floor, we saw this as an ideal occasion to combine our respective strengths and appeal to the millennial girl."

The QMack sportswear collection will be featured in 150 Macy's stores and on macys.com. Dedicated shop-in-shops feature a mix of merchandised head-to-toe looks and hero key items accented by the signature QMack green color and iconic Q logo.

"As Macy's unveiled our plan last year to focus more intently on the millennial customer, we engaged some of our key partners to concept and create fresh and exciting brands that could enrich the product selection currently on our floors," said Molly Langenstein, Macy's EVP/GMM, millennial and new business development. "QMack is a great complement to Macy's Impulse department with a look that will take her from office chic to after work."

About QMack:

The QMack collection focuses on key items and classic shapes with a girly twist meant to be "mixed and macked" to create the ultimate effortless wardrobe. Inspired by all-American style, QMack also incorporates a global flair by way of Parisian and London influences to create classics with a twist in a multitude of colors and materials, including: go-to blazers, gathered minis, prep school skater skirts, roll sleeve blouses as well as easy dressesand cardigans. The name QMack was inspired by a composite of muses and the classic pieces they wore and then re-imagined to create a modern version for today. 

The Jones Group


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Oct 2020

Scottish businesses to gain from UK-Japan trade agreement

Scottish businesses, including textile firms, are set to benefit from ...

Pic: SA Company

Apparel/Garments | On 27th Oct 2020

TZP Group makes strategic investment in SA Company

TZP Group, through TZP Capital Partners III, a private equity firm...

Pic: Le Chateau

Retail | On 27th Oct 2020

Canada's Le Chateau files for bankruptcy protection

Canadian specialty retailer and manufacturer of exclusively designed...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Ian Burn,

Ian Burn

Camira's expertise goes from farm to fabric and everything in between. The ...

Mehul Vithalani,

Mehul Vithalani

Gopi Knitts is one of the most celebrated manufacturers and suppliers of...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search