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Maidenform debuts new 'Full Fit' bra collection

13
Nov '13

Maidenform, the iconic intimate apparel brand, extends its legendary Comfort Devotion collection to women of all shapes and sizes with the launch of the Full Fit collection. Aiming to create styles that deliver true comfort for all women, Maidenform's new collection of bras in extended sizes feature innovative technology and superior ultra-soft fabrications at every touch point for an incredible look and feel.

The Maidenform Full Fit collection was designed to support the curves of full-figured women while simultaneously offering superior comfort and style. Heightened wings, cushioned strap technology and super soft wire casings provide the coverage, support and containment a full-figure woman needs.

Delicate feminine details of lace embellishments, two-tone coloring and ticking bows add a sexy and luxurious appearance to the collection while built-up leotard backs, embedded slings and plush fabrications enhance the comfort and support inside and out.

"As a style expert, I believe it's my job to empower women by giving them the right foundation to celebrate and decorate their curves," said Mary Alice Stephenson, style and beauty expert. "Thanks to Maidenform's new Comfort Devotion Full Fit collection, I can finally say I found bras that will comfortably fit a fuller figure without having to sacrifice style. I can now help women create a fashionable, sexy and sleek silhouette no matter their size."

The Comfort Devotion Full Fit collection launched this month and features four bra styles including Tailored Foam: Sizes 36-40C and 34-40D-DD; Custom Lift Embellished Foam: Sizes 36-40C, 34-40D-DD; Tailored with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD; and Embellished with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD. All styles are offered in a variety of basic and fashion colors including Black, White, Latte Lift, Camera Red and Sangria.

About Maidenform

An intimate apparel leader since 1921, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites.

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