Home / Knowledge / News / Company / Revenue up 9.3% at Spanish apparel brand Mango in 2014
Revenue up 9.3% at Spanish apparel brand Mango in 2014
22
Apr '15
In 2014, Spanish apparel brand Mango clocked revenues of €2.01 billion, up 9.3 per cent over 2013, with 82 per cent of sales coming from overseas markets and the rest from Spain.

Online turnover now accounts for 9.1 per cent of total sales and 12 new countries were added during 2014, bringing the total number of countries in which online sales are now available to 76.

In addition, in late 2014, a logistics centre came into operation in Germany to improve the service to e-commerce customers by reducing delivery times both in Germany and in neighbouring countries.

According to a Mango press release, in 2014, the brand created 2,331 jobs worldwide, representing an increase of 17 per cent over its previous year of which 28 per cent were created in the Spanish market.

Mango said it continues national and global expansion with the megastore concept created in 2013, with store size being between 800 sq. metres and 3,000 sq. metres, thereby offering all or most of the lines.

During 2014, 43 megastores were opened and in 2015 another 75 openings of this new store format are planned, including in Milan, which will be of 3,056 sq. metres.

Another store in Barcelona will be of 2,810 sq. metres and a 1,390 sq. metre outlet in Dublin, Ireland. Mango currently has more than 2,700 stores in 109 countries.

Mango added that it remains committed to a multi-channel strategy and so online expansion in 2015 will focus on South America, Asia and Africa, in order to complete the product offer via e-commerce.

Similarly, the company continues to invest in improving the online shopping experience and so, it has introduced a mobile app with augmented reality featuring scan & shop.

During 2014, Mango Man added 90 new retail outlets and closed the year with a total of 240 stores in over 40 countries. Zinédine Zidane has been signed up as the brand ambassador of the line for 2015.

Mango Kids closed its third season with 150 retail outlets in over 50 countries, with the line finding success in countries like Spain, Germany, Italy, the Netherlands, Saudi Arabia, Russia and Turkey.

Violeta by Mango completed its first year with 90 retail outlets in over 15 markets, whose brand ambassador is Vicky Martín Berrocal.

The apparel brand further informed that the first phase of the new Mango Logistics Park in Lliçà d’Amunt will be completed in January 2016.

During the first phase, 160,000 sq. metres of the total of 330,000 sq. metres will be constructed and will allow the Group to implement its ambitious expansion plan.

In addition, construction work of Hangar2 is underway, which will allow the current Design Centre located at the company headquarters in Palau-solità i Plegamans to be enlarged by more than 24,000 sq. metres.

Mango will invest €300 million in 2015, which will be allocated to new store openings, store refurbishments, logistics systems and IT systems. (AR)

Fibre2fashion News Desk - India


Interviews View All

Evelyne Cholet, UCMTF

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Alon Moshe,

Alon Moshe

Israel-based Twine Solutions is a technology start-up that has developed a ...

Davide Maccabruni,

Davide Maccabruni

Schärer Schweiter Mettler (SSM) manufactures and supplies textile...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search