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10//2 Collection from Nike & Lance Armstrong
04 Jul '05
3 min read
Footwear and Apparel Line Brings New Life to LIVESTRONG Campaign
On October 2, 1996, cyclist Lance Armstrong was diagnosed with cancer. As he explained, “it was the day I started to live.” After a year of celebrating his LIVESTRONG way of life through the sale of 50 million distinctive yellow wristbands, which raised $50 million for the Lance Armstrong Foundation, Nike and Lance have teamed to give the campaign a new direction.
The 10//2 Collection from Nike is a line of lifestyle and performance product that is inspired by Lance Armstrong's celebration of life.
Offering a variety of high performance technical cycling wear and lifestyle products, the 10//2 Collection celebrates the two sides of Lance – the fanatically driven and the totally casual - while acknowledging the significance of that day.
Of course, yellow plays a pivotal role in the 10//2 Collection. Yellow is Lance's color – the color of the jersey he's won a record six times, and the color that has come to stand for the hope he shares with cancer patients around the world through his foundation.
Nike integrated yellow throughout the line by incorporating a yellow band on each product. The Lance Armstrong Foundation will continue to receive $1.00 for each 10//2 Collection item sold.
The 10//2 Collection can be purchased online at www.wearyellow.com and www.niketown.com. It is available in full distribution beginning July 2, at NikeTown, Nordstroms, Finish Line and specialty cycling shops nationwide.
On October 2, 1996, cyclist Lance Armstrong was diagnosed with cancer. As he explained, “it was the day I started to live.” After a year of celebrating his LIVESTRONG way of life through the sale of 50 million distinctive yellow wristbands, which raised $50 million for the Lance Armstrong Foundation, Nike and Lance have teamed to give the campaign a new direction.
The 10//2 Collection from Nike is a line of lifestyle and performance product that is inspired by Lance Armstrong's celebration of life.
Offering a variety of high performance technical cycling wear and lifestyle products, the 10//2 Collection celebrates the two sides of Lance – the fanatically driven and the totally casual - while acknowledging the significance of that day.
Of course, yellow plays a pivotal role in the 10//2 Collection. Yellow is Lance's color – the color of the jersey he's won a record six times, and the color that has come to stand for the hope he shares with cancer patients around the world through his foundation.
Nike integrated yellow throughout the line by incorporating a yellow band on each product. The Lance Armstrong Foundation will continue to receive $1.00 for each 10//2 Collection item sold.
The 10//2 Collection can be purchased online at www.wearyellow.com and www.niketown.com. It is available in full distribution beginning July 2, at NikeTown, Nordstroms, Finish Line and specialty cycling shops nationwide.
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