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Zuber brings plethora of industry knowledge to Tefron

14
Jul '10

Tefron, a leading producer of seamless intimate apparel and engineered-for-performance active wear, announced the appointment of Rebecca Zuber as Chief Marketing Officer for North America.

Ms. Zuber will be based in Tefron's New York office and will be responsible for all US accounts across both intimate apparel and sports active wear. The appointment of Ms. Zuber, an industry executive, reflects the importance that Tefron places on strengthening its sales efforts and customer service in the US.

Ms. Zuber brings a plethora of industry knowledge to Tefron, having worked for 12 years at Delta Galil, an intimate apparel manufacturer, in design, sales, and senior managerial positions, including Executive Vice President of Design and Merchandising and President of Delta NY Ltd. Following her work at Delta Galil, Ms. Zuber worked as a Creative Consultant with leading suppliers of sportswear and sleepwear to major retail chains, where she identified and implemented relevant trends and new global concepts. Ms. Zuber has a BA in Business and Design from West London College, London, UK.

Commenting on the appointment of Ms. Zuber as Chief Marketing Officer, Tefron's CEO, Amit Meridor, said, " Rebecca has the managerial, analytical and creative skills necessary to build and maintain Tefron's multifaceted sales and customer service efforts. Rebecca's broad-based experience will enable her to collaborate with design, development, and sales team in Israel in order to create products that meet customer demands and secure Tefron's leadership position."

Tefron manufactures boutique-quality everyday seamless intimate apparel, active wear and swimwear sold throughout the world by such name-brand marketers as Victoria's Secret, The Gap, J.C. Penney, Wal-Mart, lululemon Athletica, Calvin Klein, Maidenform, Patagonia, Reebok, , and El Corte Englese, as well as other well known retailers and designer labels. The company's product line includes knitted briefs, bras, tank tops, boxers, leggings, crop, T-shirts, nightwear, bodysuits, swimwear, beach wear and active-wear.

Tefron Ltd

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