Home / Knowledge / News / Company / MarediModa IntimodiModa: Europeans do it better

MarediModa IntimodiModa: Europeans do it better

20
Apr '11
The 10th edition of MarediModa IntimodiModa, the international exhibition dedicated to the preview collections of fabrics and accessories for beachwear and underwear presented by the most qualified European companies will be held from 23rd until 25th November 2011 at Cannes - France.

“This is rather a starting point than a finishing line - points out Mr. Claudio Taiana - president of MarediModa IntimodiModa. When I think of the bet we made at the beginning and of our initial objectives I must admit that we have hit the target. The idea of a high quality European tradeshow has more value today than yesterday. This message that we are trying to convey has reached the heart of many people”.

An increasingly growing fair which has found its rightful placement and its role as a protector of textile for the beachwear and underwear sectors, a sort of ambassador of a European culture that in other contexts seems to be subtle and vague. Certainly it's not a “reserve” but it's rather an advanced system of services which organizes a yearly tradeshow and at the same time a series of recognized events and activities. It's sure that the next edition will be characterized not only by official ceremonies but also but by appointments and novelties to be held in the exhibiting space.

“The current European slump – says Mr. Taiana – has brought neither a solution nor a defined stability; as a matter of fact China and Brazil confirm their leadership of mass production. On the other hand, positive elements are evident such as the return to Europe of production of small volumes due to the lack of specialized structures in the low cost countries. Furthermore, the price gap of raw materials is now thinner, the growing demand of a fast supplying, a major consideration of ethic aspects and a major respect for the final consumer are undermining the base of that “Chinese arrogance” monument which in many cases is collapsing.

It's clear that the offer is always more polarized in a kind of hourglass effect where on one side we find a soulless and cheap production and on the other side, in a restricted form, everything which is meaningful, which has taste and tradition. In conclusion it's also fair to say that the European sector could not survive without the Euro Med outsourcing and that's why MarediModa/ Intimo diModa has dedicated space and visibility to the excellence of these countries”.

Of note, the 3rd edition of the talent scouting contest THE LINK, in full swing throughout these days, which involves one hundred European fashion design and visual communication schools to allow the best students a privileged access into the world of fashion and a wide visibility.

A very appreciated rendez-vous which stands out for its high quality projects. With regard to the institutional communication message it has been decided to go ahead with the claim “Europeans do it better”, to clearly express the fair's values together with the visual advertisement of Mona Lisa wearing a bikini to claim the European pride and the tradition in style and taste.

Here are Maredimoda's exclusive previews:

From September 14 to 15 the beautiful setting of Palazzo Prisco in Munich will host the 15th edition of Anteprima MarediModa, a preview of the best European proposals for Spring Summer 2013 mainly focused on the German and East European markets.

From 18 to 19 October, Anteprima Barcelona a date for the Spanish market at the Hotel Arts.

MarediModa


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2021

EU strategy for textiles roadmap published

A roadmap setting out the European Union (EU) strategy for...

Pic: Shutterstock

Retail | On 19th Jan 2021

Retailers may need to alter European supply chains: Fitch

Pan-European retailers may need to adapt supply chains due to the...

Pic: Messe Frankfurt

Textiles | On 19th Jan 2021

Heimtextil, Techtextil & Texprocess postponed until 2022

Messe Frankfurt, the trade fair organiser, has announced that after...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trade buzz: This could be a landmark budget

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search