Indian Institute of Handloom technology (IIHT) -Kannur, an autonomous institution run by the Government of Kerala for popularization of handloom products, is implementing a project on “Development of Regional Brand in Handloom Industry (DRBHI)”.
Speaking to fibre2fashion, Mr. Abdul Kareem Cheleri, Executive Director of IIHT-Kannur, said, “As part of DRBHI project, a series of exhibitions, awareness programmes, display of hoardings, showcasing of handloom products in tourists hotspots, advertising in visual media and news magazines are being arranged by the Institute.”
“A common logo and brand name as ‘Kerala Handlooms’ and specific regions-wise brand names are prepared and approved for marketing the products under six regions in Kerala, namely Kasaragod, Kannur, Palakkad, Koothampally, Chendamangalam and Balaramapuram,” he informs.
While IIHT organized an expo and awareness programme at Thiruvananthapuram earlier this month, it is going to organize similar exhibitions in Ernakulam and Kozhikode during the later half of this month.
“By transcreating models and then drawing out patterns based on cultures, traditional arts, architecture, temple arts, murals and natural beauty, about 1000 designs samples were developed and produced region-wise, as part of DRBHI project,” says Mr. Cheleri.
“Geographical Indication (GI) Registration were also acquired for handloom products from Balaramapuram, Koothampully, Kasaragod and Chendamangalam, while the application for GI status to the two other regions are awaiting approval,” he reveals.
Fibre2fashion News Desk - India
| On 8th Mar 2021
After a month of Vietnam signing a free trade agreement (FTA) with...
| On 8th Mar 2021
A wide array of economic indicators point toward potentially record...
In a major step towards recycling, scientists at Sweden’s Lund...
Industry could be looking at 10%-15% job losses
Blockchain is not a silver bullet for each and every problem in supply...
Social media critical in regeneration of businesses
Established in 2018, Forsarees is a socially driven business enterprise,...
<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...
in 1962 in Agra, Guide Footwear manufactures men’s footwear for...
Pranesh Sridharan & Berndt Koll
The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...
Dieffenbacher India Pvt Ltd
Germany-based Dieffenbacher Group is a producer of high-quality composites ...
Garware Technical Fibres
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
Anjali Bhaskar has an experience of 12 years in the fashion industry. She...
<span style="font-size: 12px;">Designer <b>Suman Nathwani</b> talks about...
Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.