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Alok Ind launches innovative bed & bath linen products at Heimtextil

14 Jan '25
2 min read
Alok Industries to launch 3 categories of products at Heimtextil 2025
Pic: Alok Industries

Insights

  • Alok Industries showcased Innovation at Heimtextil 2025, highlighting a launch of three of their collections: Leap Bedding, featuring affordable, high-performance Recron fibres; Sumptuous Living Towels, crafted with premium Kasturi Cotton for luxury and durability; and Dark Romance, an opulent bed and bath linen range inspired by luxury trends.
  • The collections can be seen at Hall 9.0 | Booth E31.
Alok Industries Limited, one of India’s largest vertically integrated textile companies, today made a grand comeback at Heimtextil 2025 with the launch of three exceptional product categories amongst a complete gamut of bed and bath linen. These offerings reflect the company’s commitment to innovation, sustainability, and exceeding global quality standards.

1. Leap – A Way Forward

Alok Industries unveiled its signature Leap Bedding Collection, focusing on affordable performance bed linen crafted using high-performance Recron branded fibres by Reliance Industries. This collection offers durability, comfort, and quality, catering to modern, value-driven consumers.

2. Sumptuous Living – Affordable Luxury Towels

The Sumptuous Living Towel Collection introduces affordable luxury with premium Kasturi Cotton, grown in India and crafted by Alok Industries. These towels boast unparalleled softness, durability, and a plush & lustrous appearance, promising a world-class bathing experience.

3. Dark Romance – The Showstopper Collection

Inspired by the trend Dark Romance, this complete range of bed and bath linen reflects luxury, finesse, and opulence. The collection showcases Alok Industries’ ability to blend innovative design with superior craftsmanship, making it the highlight of Heimtextil 2025.

At Heimtextil, being held from January 14–17, 2025 at Messe Frankfurt, Frankfurt, Germany, Alok Industries is present at Hall 9.0 | Booth E31.

Fibre2Fashion News Desk (RKS)

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