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Home brand Fieldcrest joins American retailer JCPenney
09 Mar '21
2 min read
Pic: Fieldcrest
American retailer, JCPenney, has announced the addition of the celebrated home brand, Fieldcrest, to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. Fieldcrest blends luxurious materials, attention to detail, and best-in-class craftsmanship, that stand the test of time.
Featuring plush fabrics, neutral colour palettes, and rich textures, the Fieldcrest assortment helps customers create an artfully crafted home. With thoughtful details like embroidery and piping, clean silhouettes, and sophisticated patterns, these timeless furnishings will bring a sense of calm to any space and ensure that customers’ most-loved items will last year after year, according to JCPenney.
Building on the momentum following the launch of the home brand Linden Street last spring, Fieldcrest is the newest addition to JCPenney’s home merchandise portfolio and the first of several new and refreshed home brands slated for this year. Fieldcrest reflects JCPenney’s commitment to offering fashion, quality, and value in our merchandise and complements the company’s growing portfolio of national home brands such as Cambridge, Cuisinart, Luminarc, Sonicare, PowerXL, Pure Enrichment, Nordic Ware, Schott Zwiesel, SensorPEDIC, Sharper Image, Taste of Home, Wilton, and Zoku, according .
“Welcoming the Fieldcrest brand to JCPenney is a proud moment for us and a key milestone in our journey to re-establish JCPenney as a leading home destination. As people spend more time at home and look to refresh their spaces, this collection features elevated yet attainable pieces that make everyday luxury possible,” Michelle Wlazlo, executive vice president and chief merchant at JCPenney said in a statement.
Fieldcrest products are available exclusively at JCPenney in all stores and online at the JCPenney website, starting March 4, 2021.
Featuring plush fabrics, neutral colour palettes, and rich textures, the Fieldcrest assortment helps customers create an artfully crafted home. With thoughtful details like embroidery and piping, clean silhouettes, and sophisticated patterns, these timeless furnishings will bring a sense of calm to any space and ensure that customers’ most-loved items will last year after year, according to JCPenney.
Building on the momentum following the launch of the home brand Linden Street last spring, Fieldcrest is the newest addition to JCPenney’s home merchandise portfolio and the first of several new and refreshed home brands slated for this year. Fieldcrest reflects JCPenney’s commitment to offering fashion, quality, and value in our merchandise and complements the company’s growing portfolio of national home brands such as Cambridge, Cuisinart, Luminarc, Sonicare, PowerXL, Pure Enrichment, Nordic Ware, Schott Zwiesel, SensorPEDIC, Sharper Image, Taste of Home, Wilton, and Zoku, according .
“Welcoming the Fieldcrest brand to JCPenney is a proud moment for us and a key milestone in our journey to re-establish JCPenney as a leading home destination. As people spend more time at home and look to refresh their spaces, this collection features elevated yet attainable pieces that make everyday luxury possible,” Michelle Wlazlo, executive vice president and chief merchant at JCPenney said in a statement.
Fieldcrest products are available exclusively at JCPenney in all stores and online at the JCPenney website, starting March 4, 2021.
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