12 Storeez innovates with Centric PLM

06 Aug '20

2 min read

Pic: Centric Software

12 Storeez, a fast-growing Russian women’s and men’s clothing brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, home décor and consumer goods companies to achieve strategic and operational digital transformation goals.

12 Storeez is Centric Software’s third customer in Russia, marking exciting growth and geographic expansion for the market-leading PLM company.

Founded in 2014 by twin sisters Irina and Marina Golomazdiny and Ivan Khokhlov, 12 Storeez launched as an online Instagram store, with a small showroom in Ekaterinburg, Russia. Now a globally recognisable brand employing about 460 people, the company has amassed over one million followers on Instagram with 26 offline retail stores in ten cities across Russia and one store is located in Almaty, Kazakhstan.

“We enable our customers to create a practical and well-thought capsule wardrobe that can be quickly updated with just one or two fresh new items,” Ivan Khokhlov, CEO and co-founder of 12 Storeez, said in a press release. “We release new collections every month not a couple of times a year and we carefully monitor quality and prices.”

Khokhlov said that 12 Storeez decided to implement a Product Lifecycle Management (PLM) system to streamline information access and communication across all departments of the organisation, and that Centric Software offered the most agile, forward-thinking and fastest solution.

“Centric Software is a progressive company with an innovative approach to introducing PLM in the most agile way, allowing us to integrate the program in the shortest time frame possible,” Khokhov said. “With Centric Fashion PLM we expect to reduce time and resources for unnecessary communications by around 38 per cent by uniting a large product team in a single system.”

“We are delighted to welcome 12 Storeez as our third partner in Russia,” Chris Groves, president and CEO of Centric Software. “12 Storeez and Centric share many core values, and we are looking forward to working with 12 Storeez to implement Centric PLM and support their accelerated growth.”

Fibre2Fashion News Desk (JL)

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