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US TruTag Technologies to expand into secure digitisation for apparel
12 Aug '21
2 min read
Pic: Shutterstock
US-based TruTag Technologies, which offers smart medicine and other product identity solutions, recently announced extending its Truspect technology to the apparel industry. The technology incorporates TruTags, spectrally-encoded microscopic particles covertly embedded directly onto garments through existing product finishes and sewn-in labels, and authenticated using a common mobile phone.
The counterfeit market is considered one of the most successful criminal enterprises with a global value of over $1.8 trillion. The sharp rise in e-commerce has only exacerbated this issue, as product authenticity becomes even harder to verify when introducing third-party sellers.
Many clothing authentication solutions rely on securing the packaging or removable features, rather than directly securing the product. However, the Truspect solution provides a secure digital identity to garments that can be authenticated by consumers themselves via the Truspect mobile app, providing peace of mind to the consumer and an extra layer of credibility to the seller. The company said in a press release.
The technology offers a digital platform that protects the clothing items themselves as opposed to securing the packaging and removable features, such as hang tags. The proprietary authentication technology is developed in a tightly controlled manufacturing facility.
The solution is based on micro-particles directly incorporated onto clothing garments or sewn-in labels. Smart tags are implemented with minimal impact on the elegance of a garment.
The cost of incorporating TruTags into items of clothing costs a fraction of the production value.
As the product identity solution utilises existing finishes and processes, manufacturers can seamlessly integrate the technology into any workflow.
Customers can choose from a variety of authentication options, including forensic recovery and mobile app verification.
The solution allows brands to combat common supply-chain challenges, including illegitimate production, unauthorised production, tracing sustainability aspects and fraudulent returns.
TruTag is best known for its smart medicine solution for securing the pharmaceutical supply chain via spectrally-encoded silica particles that serve as covert ‘edible barcodes’ for tablets, capsules, and even biologics.
The company recently partnered with one of the most prominent pharmaceutical manufacturers in the world to directly implement its innovative technology into the supply chain of various big pharma companies.
The counterfeit market is considered one of the most successful criminal enterprises with a global value of over $1.8 trillion. The sharp rise in e-commerce has only exacerbated this issue, as product authenticity becomes even harder to verify when introducing third-party sellers.
Many clothing authentication solutions rely on securing the packaging or removable features, rather than directly securing the product. However, the Truspect solution provides a secure digital identity to garments that can be authenticated by consumers themselves via the Truspect mobile app, providing peace of mind to the consumer and an extra layer of credibility to the seller. The company said in a press release.
The technology offers a digital platform that protects the clothing items themselves as opposed to securing the packaging and removable features, such as hang tags. The proprietary authentication technology is developed in a tightly controlled manufacturing facility.
The solution is based on micro-particles directly incorporated onto clothing garments or sewn-in labels. Smart tags are implemented with minimal impact on the elegance of a garment.
The cost of incorporating TruTags into items of clothing costs a fraction of the production value.
As the product identity solution utilises existing finishes and processes, manufacturers can seamlessly integrate the technology into any workflow.
Customers can choose from a variety of authentication options, including forensic recovery and mobile app verification.
The solution allows brands to combat common supply-chain challenges, including illegitimate production, unauthorised production, tracing sustainability aspects and fraudulent returns.
TruTag is best known for its smart medicine solution for securing the pharmaceutical supply chain via spectrally-encoded silica particles that serve as covert ‘edible barcodes’ for tablets, capsules, and even biologics.
The company recently partnered with one of the most prominent pharmaceutical manufacturers in the world to directly implement its innovative technology into the supply chain of various big pharma companies.
Fibre2Fashion News Desk (DS)
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