Belgian company Ontex launches new adult incontinence range

Recent European research conducted by Ontex among more than 2,500 people living with incontinence shows that dermatitis and skin irritation remain widespread and have a meaningful impact on daily life. Almost 1 in 2 people living with incontinence have experienced dermatitis or skin irritation in the intimate area; with many describing significant discomfort and effects on confidence and wellbeing.

“Despite this high prevalence, around 80 per cent of caregivers are not trained to recognise dermatitis. Education and better product design are key to preventing complications,” said Dr Maria Panourgia, geriatrician at the Milton Keynes University Hospital (UK).

These findings underline the urgent need for affordable, qualitative incontinence products that actively support skin health. The new sensitive range has been developed precisely to answer this need—combining trusted protection with dermatological care to help prevent irritation and keep skin as healthy as possible, the company said in a press release.

To address the educational need, the Sensitive range is complemented with expert training advise on how to recognise, prevent and treat dermatitis related to incontinence. This is offered both through Ontex’s network of nurse advisors and through the online training platform Ontex Academy.

The new Sensitive range combines reliable incontinence protection with added dermatological care. Sensitive Pants feature a botanical-enriched topsheet to help prevent skin irritation, innovative Y-core technology for instant dryness, and absorption that is up to 2.5 times faster than previous iD or Serenity pants. Designed to be hypoallergenic and gentle on fragile skin, they also include odour control technology for lasting freshness and confidence.

“The Sensitive range was developed to help people with incontinence to live their everyday life more comfortably. At the same time, it offers professional caregivers a product they can rely on, making it easier for them to deliver the best possible care, supported by our training opportunities,” Tatiana Bumachar Carvalho Pastori, senior marketing manager adult care, said.

Fibre2Fashion News Desk (RR)