A$AP Rocky joins Swedish company Klarna as investor

14 Jun '21

2 min read

Pic: Klarna

Klarna has announced that leading American rapper and actor, Rakim Mayers, famously known as A$AP Rocky, has become a shareholder of the company. Klarna is a leading, high-value private Swedish fintech company. The company provides online financial services such as payments for online storefronts, direct payments and post purchase payments.

The celebrated artist, actor, and philanthropist is a natural fit to take the reins as he shares Klarna’s passion for innovation and consumer empowerment. A$AP Rocky’s status as a disruptor who constantly evolves while celebrating his eclectic taste makes him the perfect partner to help advance Klarna as the ultimate experience for the modern shopper, Klarna said in a press release.

Additionally, Rocky joined Klarna’s recently launched GiveOne sustainability initiative by pledging one per cent of his investment to impactful planet health projects focusing on climate and biodiversity. Rocky’s choice is the Miti Alliance in Kenya and its founder Michael Waiyaki who is fighting to slow down the effects of climate change due to deforestation. The impact from his contribution will be tracked on his behalf in the coming months and years, according to Klarna.

“A$AP Rocky defies categorisation; a musician, actor, philanthropist, an opinion leader in style, and fundamentally someone who understands what the public wants from so many vantage points. He challenges the status quo each day. As the consumer experience in retail now demands discovery, curation and sustainability, we at Klarna have a lot to learn from him. Besides, after sixteen years since founding Klarna, I think I deserve a day off,” Sebastian Siemiatkowski, CEO and co-founder of Klarna said in a statement.

“Klarna is a company that looks ahead and challenges the status quo, which makes partnering with them so appealing to me. I’m excited to begin working with Klarna in a number of ways, including jointly creating a space for people to rediscover style as we emerge from a global fashion hibernation,” Rocky said.

Rocky was also announced as a CEO of the company for a day. As Klarna’s short-term CEO, Rocky renounced the global fashion hibernation that has dominated the past year and invited everyone to rediscover the joy of getting dressed. To aid in these efforts, Rocky curated exclusive content in the Klarna shopping app focusing on upcycling and vintage fashion.

Fibre2Fashion News Desk (GK)

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