Acushnet Holdings appoints Brooke Mackenzie president KJUS

KJUS, a leading sportswear company focused on innovative, high-performance ski and lifestyle products, and a premium brand within Acushnet Holdings, has named Brooke Mackenzie president of its worldwide operations. Mackenzie replaces Nico Serena, former president of the KJUS ski division, who has elected to leave the company to pursue other interests.

 

KJUS, a leading sportswear company focused on innovative, high-performance ski and lifestyle products, and a premium brand within Acushnet Holdings, has named Brooke Mackenzie president of its worldwide operations. Mackenzie replaces Nico Serena, former president of the KJUS ski division, who has elected to leave the company to pursue other interests.#

"I am pleased to announce the appointment of Brooke Mackenzie as president of KJUS," said David Maher, president and chief executive officer, Acushnet Holdings Corp, in a press release. "In her new role, Brooke will be responsible for the worldwide operations of KJUS's ski, golf and lifestyle businesses. Brooke has been with KJUS since 2012 and is a talented, dynamic leader who has deep understanding of the KJUS target consumer and both the ski and golf markets. She is an accomplished skier and avid golfer who truly embraces the value and benefit of high-performance, technically-advanced products and will do a great job leading the KJUS brand into the future."

 

KJUS, a leading sportswear company focused on innovative, high-performance ski and lifestyle products, and a premium brand within Acushnet Holdings, has named Brooke Mackenzie president of its worldwide operations. Mackenzie replaces Nico Serena, former president of the KJUS ski division, who has elected to leave the company to pursue other interests.#

KJUS was born from an uncompromising commitment to performance, following brand namesake Lasse Kjus's historic feat at the 1999 world ski championships, where he medaled in each of the championships' five disciplines. KJUS began with a vision to make the finest and most technically advanced skiwear and the belief that cutting edge innovation could lead to improved performance. Building upon this technical performance and design expertise, KJUS entered the golf outerwear and apparel markets in 2011 with a focus on comfort, freedom of movement and all-weather protection, and has since achieved a loyal following with performance-minded golfers and a premium positioning at leading golf shops worldwide. KJUS was acquired by Acushnet Holdings in July 2019.

 

KJUS, a leading sportswear company focused on innovative, high-performance ski and lifestyle products, and a premium brand within Acushnet Holdings, has named Brooke Mackenzie president of its worldwide operations. Mackenzie replaces Nico Serena, former president of the KJUS ski division, who has elected to leave the company to pursue other interests.#

KJUS also announces the promotion of Timo Regier to managing director, KJUS European Operations, based in Hünenberg, Switzerland. "Timo is a very capable leader with a wealth of experience in both ski and golf. We have worked closely together over the past eight years, and I am thrilled to have Timo leading KJUS's European operations in addition to worldwide sales," Mackenzie said.