Affirm partners with Oscar de la Renta

22 May '20

2 min read

Pic: Affirm/ Oscar de la Renta

Affirm, the leading buy now, pay later solution, has announced a partnership with iconic fashion house Oscar de la Renta that will enable shoppers to purchase runway styles online and pay for them over time. Now shoppers can split the total cost of their purchase on oscardelarenta.com into simple monthly payments with no hidden or late fees.

“At Oscar de la Renta, we’re committed to innovation and strive to adopt any technology that enhances the shopping experience for our customers. We're excited to partner with Affirm to offer the modern payment option and the best end-to-end shopping experience,” Alex Bolen, CEO of Oscar de la Renta, said in a press release.

“At Affirm, over 50 percent of our 5.3M users are Millennial and Gen Z consumers. By working with iconic partners like Oscar de la Renta, we’re giving these younger consumers the opportunity to buy the styles they’ve always wanted in a responsible way,” Silvija Martincevic, chief commercial officer at Affirm, said.

We are thrilled to partner with Oscar de la Renta to help more shoppers get their dream looks today whether that’s a dress for a friend’s wedding, a gift for their child, or a new outfit or accessory.”

According to a study conducted by Affirm, today, over half of Americans are looking for flexible payment solutions. The report also revealed that 38 per cent of shoppers are making an effort to purchase higher quality items in lieu of fast fashion. As a result, when presented with the ability to use Affirm, partners like Oscar de la Renta are able to gain high-LTV customers earlier.

Fibre2Fashion News Desk (JL)

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