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American Silk Mills hires Mary Cranford as designer

05
Oct '19
Mary Cranford, Designer; Pic: ASM
Mary Cranford, Designer; Pic: ASM
American Silk Mills (ASM) has hired Mary Cranford as designer. In her new role, she is tasked with designing and merchandising innovative fabric collections and fresh colour palettes. Her primary focus will be to develop luxury velvets that look beautiful and perform consistently. She will also be instrumental in coordinating new product launches.

Cranford's addition will help fulfill the company's strategy of increasing both expertise and services as American Silk Mills continues to grow, said the company in a press release.   

Prior to joining American Silk Mills, Cranford worked for You Home Fabrics as director of design, colour expert and merchandising specialist. Cranford has been employed in the home furnishing and textile industry for more than 30 years helping companies conceptualise, create, design and develop product lines as well as collaborate with sales teams to build strong working relationships between the US and international design teams. Cranford is a graduate of North Carolina State University with a BS in textiles design.

"We are very pleased to bring someone of Cranford's caliber to ASM and believe that she will create an immediate impact in the company with her knowledge and experience," said David Corbin, chief executive officer of ASM. "She has a strong background in design and product development which will allow us to deliver on our mission to design beautiful, innovative textiles."

American Silk Mills was acquired by Sutlej Textiles and Industries Limited in November 2017. ASM was founded in 1896 and remains among the oldest and most established of the American textile brands. The company specialises in designing, weaving and distributing innovative textiles to customers across residential, contract, transportation and specialty markets. ASM products include fine jacquard textiles, high quality silks, a variety of luxurious velvets and Sensuede, an eco-friendly synthetic suede.

Sutlej Textiles and Industries Limited is the flagship textiles company of the KK Birla Group headquartered in India. It is a leading textile solutions provider, producing a range of products including value-added and specialty yarns, fabrics for home furnishings, contract drapery and upholstery. Sutlej currently serves a global clientele with its presence in major developed and emerging markets across more than 65 countries. The company is an internationally-recognised industry leader in the use of state-of-the-art technology and the implementation of eco-friendly and sustainable manufacturing practices and processing.

Fibre2Fashion News Desk (PC)


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