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Camtrade changes company name to The Enjoiya Group

18
Aug '20

Pic: The Enjoiya Group

Camtrade, a growing entity in women’s wholesale footwear, has announced that it will be operating under a new company name, The Enjoiya Group, effective immediately. This re-branding reflects the evolution of the company and its ambitious plans. The group manufactures and distributes three unique shoe brands: Enjoiya, Secret Celebrity and Soft Comfort.

"The Enjoiya Group banner more clearly represents our vision for the continued growth and development of our business,” Frank Cammarata, CEO & principal of The Enjoiya Group, said in a press release. “As we look forward, we will identify as a strong, vibrant company consisting of several independent, stand-alone brands under one umbrella. Our new company name helps create this distinction.”

Each brand offers “on-trend” design and styling with an emphasis on comfort and fit. Price-value is also a key component of the overall strategy.

As the company’s premium brand, Enjoiya offers a variety of sandals, flats, slip-ons, wedges, boots, booties, and athleisure styles. Designed in Italy, the collections feature versatile high-quality materials, vibrant colours and flawless craftsmanship. Comfort detailing plays an integral role: soft edges that cradle the foot; smooth cushioned insoles in combination with flexible outsoles are a hallmark.

“Our Enjoiya brand, which launched in the Fall of 2019, had been a fresh and exciting addition to our business,” Cammarata said. "Subsequently, during the pandemic shutdowns and interruption of our business operations, we started to realise how important it is to enjoy life, and its simple pleasures. Hence, the name Enjoiya! The term has such a positive and upbeat connotation; we look at it as a new beginning for our company.”

“As our business has developed, we have learned that fashion, fit, quality, comfort, and price accessibility never go out of style. In fact, they continue to be the cornerstone of our business. We are pleased to announce this positive step forward and are excited about our future,” Cammarata said.

Fibre2Fashion News Desk (JL)

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