China's e-com company elects Caroline Scheufele to BoD

28 Jun '21
2 min read
Caroline Scheufele; Pic: Shutterstock
Caroline Scheufele; Pic: Shutterstock, China’s leading technology driven e-commerce company, has announced that Caroline Scheufele, a renowned entrepreneur, jewellery designer and philanthropist, has been elected to serve as an independent director on the board of directors of the company and a member of the board’s nominating and corporate governance committee, effective June 22, 2021.
Scheufele has over 35 years of experience in the watchmaking and jewellery industry and currently serves as the co-president and artistic director of Chopard, one of the last family-run Swiss watch makers and jewellers and a pioneer in growing the market of sustainable luxury goods and ethical gold. Since 1985, Scheufele has held various leadership positions at Chopard, including leading Chopard’s ladies’ collections and developing the jewellery section and later the high-end jewellery department at Chopard. In 1998, Scheufele redesigned the Palme d’Or, the award piece for the Cannes Film Festival and made Chopard the official event partner. 
In addition, Scheufele is a dedicated philanthropist in support of charitable causes, such as the American Foundation for AIDS Research (amFAR) and the José Carreras Leukemia Foundation. She has promoted corporate social responsibility including Chopard’s membership in the Responsible Jewelry Council since 2010. Under the leadership of Scheufele, Chopard has become one of the first brands to use raw materials that meet the highest possible social and environmental standards and has supported Fairmined certified responsible gold. Scheufele graduated from International School of Geneva in Switzerland.
“It is a true privilege to welcome Scheufele to the board,” Richard Liu, chairman and CEO of, said in a press release. “We are certain that her long track record of success at the top of one of the world’s leading and most highly-trusted luxury brands will be of huge help to us as we continue to build and develop the JD brand into one of the most trusted globally. Scheufele’s international vision and commitment to social responsibility is also highly in line with JD’s mission and will be instrumental to our future development.”
“I am delighted to have the opportunity to join, an innovative and socially-conscious company,” Scheufele said. “I would like to thank Liu and the board for their confidence in selecting me. I hope that together we can help the company go from strength to strength.”

Fibre2Fashion News Desk (JL)

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