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Columbia Sportswear announces passing of Gert Boyle

04
Nov '19
Gert Boyle,chairman of board of director; Pic: Columbia Sportswear Company
Gert Boyle,chairman of board of director; Pic: Columbia Sportswear Company
Columbia Sportswear Company, an innovator in active outdoor apparel, has announced the passing of Gert Boyle, the chairman of the board of directors of the company and its matriarch since 1970. Gert’s humour and business savvy were sought by many people at Columbia Sportswear Company and she was truly beloved. She lead the company for over almost 50 years.

"Our 'One Tough Mother' held many jobs at Columbia, from seamstress of the first fishing vest to president to advertising icon. Her sharp wit and wisdom helped propel the company from near bankruptcy in the early ‘70s to the global multi-brand company it is today, with annual net sales of almost $3 billion in 2018. Her pioneering role as a woman in what was then a male-dominated industry is a testament to her strength of character and ability to persevere through difficult situation," said Columbia Sportswear Company in a press release.

Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are today sold in approximately 90 countries. In addition to the Columbia brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL® and prAna® brands.

(Except for the headline and the first para, this story has not been edited by Fibre2Fashion staff.)

Fibre2Fashion News Desk (PC)


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